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Nutricosmetics & the Benefits of GLA 

Beauty culture worldwide seems to be taking something of a ‘back to foundations’ approach. In the past, beauty has been about changing looks or concealing problems using makeup, surgeries, and other interventions. Today, the focus has shifted to improving the skin using products that improve health and therefore the appearance of skin through the use of nutricosmetics. 

Nutricosmetics advocates the practice of taking supplements or consuming products that improve how one looks and feels from the inside out.  Increased consumer knowledge on product ingredients, through online research, has given consumers a greater understanding of the relationship between consumed supplements and the health benefits they provide from the inside out, which has become a market driver for the industry. Consumers are willing to invest a great deal into improving their appearance and to look younger. According to Research and Markets, the nutricosmetics market in the U.S. is projected to reach $8.3 Billion by 2027. 

Nutri-Beauty Benefits of an Omega-6 Fatty Acid 

Fatty acids are good fats for optimal health. Gamma linolenic acid, called GLA for short, is a very special essential fatty acid for beautiful skin and much more. GLA is an omega-6 fatty acid, a metabolite of linoleic acid, we get from our diet. For people with skin conditions like eczema, dermatitis, psoriasis, or cradle cap, may suffer a GLA deficiency that causes these skin conditions. When it comes to GLA the only way to get enough of this important fatty acid is to take it in a nutritional supplement.  

Every cell in our bodies needs a balance of essential omega-3 and omega-6 fatty acids to function properly. For a complete and balanced omega intake, Ahiflower® contains good levels of anti-inflammatory omega-6 GLA, which is not present in other non-GMO plant sources, such as flaxseed, chia, or camelina seed oils. And unlike fish and flax, Ahiflower contains GLA, which is associated with skin health, hormonal balance, and support for a healthy inflammatory response. *  

It is becoming increasingly apparent that supplementation with omega fatty acids, just like many other important nutrients, is not a “one size fits all,” but instead can, and should be tailored to an individual’s own diet and lifestyle. Most, if not all, consumers need to consider some type of omega fatty acid supplementation because of the extensive role they play in maintaining overall health, beginning in every cell in our bodies. And now, more than ever, it is possible to select the right supplement to fit each individual's needs and preferences. 

Consumer Demand 

As we’ve seen over the past year, the rising popularity of healthy aging, especially among women, is escalating the growth of this market. High demand for organic products, growth in health awareness, plant-based options, change in consumer preferences, and rise in concerns regarding the health concerns among people influence this market.  

Another area of growth is the shift towards marketing Nutri-Beauty products for men. It shouldn’t be a surprise that men want to look their best, too. What we are seeing now is a shift from conventional marketing (as it pertains to beauty) to brands formulating products specifically for men. Over the next couple of years, and as more products for men enter the market space, we’ll most likely see a huge surge of content focusing on the education of men and beauty from within.  

Lastly, consumers are becoming increasingly aware of the relationship between their nutritional food habits and their health. This demand for healthier foods and beverages, in addition to a growing need for convenience and naturality within the industry, has created a need for more functional food products. We can expect to see growth in this area as both the nutricosmetics market and the food and beverage market converge to meet consumer demand.  


*These statements have not been evaluated by the U.S. Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.