The nutraceutical industry has seen plenty of changes over the past 5-10 years. The majority of these changes have occurred simply by the shift of behavioral traits between generations.
In nearly every corner of the U.S., business executives, community and civic leaders, marketers and managers are talking about Millennials and their behaviors, attitudes and beliefs.
The Big Shift: When Consumers Change, Sales & Marketing Follow Pursuit
Millennials have surpassed Baby Boomers as the nation’s largest living adult generation, according to population estimates from the U.S. Census Bureau. So what does that mean for the dietary supplement industry? Simply put - it means Millennials are rewriting the rules.
A niche market is a segment of a larger market that can be defined by its own unique needs, preferences, or identity that makes it different from the market at large.
The first days of any new product launch are crucial. Just when brands were starting to get a handle on how to sell their products and services, the Millennial generation arrives throwing off the entire system.
