Blog/News

September 13, 2019
Stratum Nutrition® Welcomes David Hoover as Marketing Coordinator

September 13, 2019 (Carthage, MO USA) - ...

September 10, 2019
Stratum Nutrition® Hires Alexis Collins as Product Manager

September 10, 2019 (Carthage, MO USA) - Stratum Nutrition®, (a business of ESM...

August 5, 2019
NatAxtin™ branded Astaxanthin enters North American Distribution through Stratum Nutrition®

Atacama Bio Natural Products (Iquique, Chile) and Stratum Nutrition® (a business of ESM Technologies...

July 2, 2019
Stratum Nutrition® Welcomes Kyle Hicks as their new Solutions Consultant

(Carthage, MO USA) Stratum Nutrition, (a business of ESM Technologies), the sustainable...

June 26, 2019
Stratum Nutrition® Hires Allison Guidry as Regional Sales Manager

June 26, 2019 (Carthage, MO USA) Stratum Nutrition, (a business of ESM Technologies),...

March 5, 2019
New Joint cartilage protection and exercise-induced pain claims to benefit their brand partners – Stratum Nutrition®

Stratum Nutrition®, the Global Leader of eggshell and eggshell...

January 10, 2019
Stratum Nutrition is now a Preferred Supplier for National Animal Supplement Council (NASC)

Stratum Nutrition® announces they have been accepted as a...

November 28, 2018
And The Winner of the Mission Zero Is…

At the SupplySide West show which took place in Las Vegas in early November, we were excited to...

October 30, 2018
Stratum Nutrition® Receives the Frost & Sullivan Competitive Strategy Innovation and Leadership Award for the Joint Health Ingredient Industry

Stratum Nutrition® announces they are recipients of the Frost...

October 5, 2018
Stratum Nutrition® is Giving Away a Trip to London for Two at SupplySide West 2018: A Strategy that Demands Tradeshow Results?

In recent years, tradeshows have become better known for their hangovers and free schwag than new...

April 10, 2018
Ahiflower® Enters Into North American Distribution by Stratum Nutrition

Natures Crops International and Stratum Nutrition have entered into a value-added distribution...

February 16, 2018
Creating Products with Purpose: Can you easily prove product efficacy?

Does it actually work?

In the nutraceutical field, when you hear those...

January 27, 2018
Don’t Lose Profits to FOMO

FOMO is real, and we see it all the time in this industry. It’s not surprising. A ‘fear of...

January 16, 2018
I Want You to Want Me

You could make the best product in the world, but without a compelling and properly...

January 8, 2018
Consumers Dare You to be Different

When it comes to reaching your most lucrative nutritional supplement consumers, average...

January 3, 2018
Creating Products with Purpose: Are you shortchanging your process?

How often have we heard “It’s not what you do, but how you do it?” As a product developer, that can...

August 1, 2017
ESM Technologies is Consolidating Activities Under the Stratum Nutrition® Brand

ESM Technologies, LLC (ESM) is pleased to announce the consolidation of its human and pet supplement...

July 30, 2013
ESM (DBA Stratum Nutrition) Supports Victims of the Moore, OK Tornado

ESM Technologies (DBA Stratum Nutrition) reached out to multiple organizations to determine the...

May 16, 2013
ESM (DBA Stratum Nutrition) joins Jordan Valley Innovation Center as Corporate Affiliate Member

ESM Technologies (DBA Stratum Nutrition) is excited to announce that they are now a corporate...

June 2, 2011
ESM (DBA Stratum Nutrition) Receives the Frost & Sullivan Joint Health Product Innovation Award for NEM®

ESM Technologies, (DBA Stratum Nutrition), the leading supplier of innovative, commercialized...

May 24, 2011
ESM (DBA Stratum Nutrition) Signs Exclusive Partnership with CK Nutritional Ingredients in Canada

ESM Technologies, (DBA Stratum Nutrition), has partnered exclusively with CK Nutritional Ingredients...

December 8, 2010
ESM Technologies and Novus International Strengthen Relationship with Joint-venture

ESM Technologies announces today their “joint venture” between ESM's previous owners and Novus...

June 11, 2019
Stratum Nutrition, Vegan Omega Ingredient Supplier of Ahiflower®, Announces Super Plant’s Acceptance in the Plant-Based Foods Assoc.

June 11th, 2019 (Carthage, MO USA) Stratum Nutrition®, the exclusive North America...

April 2, 2019
NEM® Reaches 100th Natural Product Number Milestone, Gains New Joint Cartilage Protection Claims in Canada

Stratum Nutrition®, the Global Leader of eggshell and eggshell membrane...

September 22, 2017
NEM® Never Stop with Ultra Marathoner Steve Foster

This is the first of the NEM "Never Stop" videos. These videos highlight individuals who participate...

February 20, 2017
NEM® eggshell membrane in Woman’s World Magazine

NEM® brand eggshell membrane is mentioned in the February 20th 2017 issue of Woman’s World Magazine...

November 26, 2016
BLIS K12™, a Futuristic Probiotic that is Here & Now

Just imagine popping an Altoid-type mint into your mouth, and while refreshing your breath, it also...

November 21, 2016
New Study Confirms NEM® is Effective Joint Support for Man’s Best Friend

Stratum Nutrition and joint-venture partner, ESM Technologies, the manufacturer of innovative,...

October 26, 2016
Bryce Wylde interviews Micah Osborne on the benefits of NEM® for joint health

Why should NEM® brand eggshell membrane be the next ingredient featured in your joint health...

March 26, 2016
Another Independent Clinical Trial Confirms NEM® Brand Eggshell Membrane’s Rapid Results

Stratum Nutrition and joint-venture partner, ESM Technologies, the manufacturer of innovative,...

February 15, 2016
BLIS K12 Receives ‘Letter of No Objection’ from FDA on GRAS

Blis Technologies and Stratum Nutrition are pleased to announce that a ‘Letter of No Objection’ has...

October 2, 2015
BLIS K12™, a Natural Solution for Fresh Breath

Halitosis (or bad breath) is something that millions of Americans deal with daily, and can be...

September 26, 2015
First Evidence of NEM®’s Chondroprotective Effects Published

Stratum Nutrition in collaboration with the Traditional & Biomedical Research Center within...

August 1, 2015
Health Canada Claim Approvals for BLIS K12™ Probiotic

Stratum Nutrition and BLIS Technologies announce new claim approvals from Health Canada for use of...

July 26, 2015
NEM in the news - Sherry Torkos features NEM on WJZY Charlotte

Author and holistic pharmacist, Sherry Torkos speaks on “Exploring Natural Remedies” on WJZY-TV in...

July 8, 2015
New Clinical Study Supporting the Periodontal Benefits of BLIS M18 Probiotic

Stratum Nutrition announces that new research demonstrating the clinical benefits of BLIS M18™ has...

May 31, 2012
NEM® Products Granted Licenses by Health Canada

ESM Technologies (DBA Stratum Nutrition) is excited to announce that products containing their...

November 30, 2017
Top takeaways on the 2017 global supplements market

MARKET DATA AND ANALYSIS 


Nutrition Business Journal's senior...

November 29, 2017
A Multivitamin to Bridge Nutritional Gaps

By Mark Becker


As I have repeatedly mentioned in my writings, I am a supplement hound. I take...

November 22, 2017
Vitamin D and Calcium: The Batman and Robin of Healthy Bones, More

Calcium and vitamin D are known mostly for their benefits to bone health. But the benefits of...

November 17, 2017
What channels are fueling the sports nutrition and weight management industry?

Sports nutrition and weight management represent a $37.5 billion behemoth and nearly 20...

November 15, 2017
What's the state of the supplements industry Down Under?

The CEO of Blackmores tells how the Australian supplement leader navigates trends and...

October 30, 2017
Powered Up: Sports Nutrition’s Thriving Product Categories

By Innova Market Insights


The number of global sports nutrition product launches has increased...

October 23, 2017
Dietary Supplement Transparency and Traceability in 2017

By Kimberly J. Decker


These days, you can’t be in the supplement biz without being in the...

October 21, 2017
A Mislabeled Product Is an Illegal Product

Washington, D.C., October 20, 2017—In response to new research presented this week...

October 17, 2017
Save the Date for CRN’s 2018 Annual Events, The Workshop and The Conference

Washington, D.C., October 26, 2017—The Council for Responsible Nutrition (CRN), the...

December 10, 2014
New CRN Data Reveals Promising News for Stratum

Recent CRN data showing results from their 2014 Consumer Survey on Dietary Supplements reveals...

November 8, 2019
Rise Above the Holiday Noise

‘Tis the season to get ready for the holiday rush.

Channeling a more tailored approach during...

October 9, 2019
The Unhealthy Vegan

It’s a bit deceiving, this vegan diet. You would think that someone who is vegan is indeed a...

October 8, 2019
So You Want to be a Vegan

Have you noticed veganism in the mainstream media?  It seems that it is making its way...

October 7, 2019
Athletes Fueled by Plants

“If you are going to build muscle, you have to eat more meat.”  If you are an athlete, the odds...

October 2, 2019
12 Tips to Improve Your Health at Work

Since the days of our youth, we’ve heard it said, “health is wealth,” but with deadlines and hectic...

September 26, 2019
Interview with Master Athlete: Jolaine Undershute

Jolaine Undershute is no stranger to CrossFit. She is one of the world’s fittest and has been a...

September 25, 2019
Interview with Master Athlete: Bill Grundler

If you are in the CrossFit world, you most likely are familiar with Bill Grundler. He is a...

September 19, 2019
Interview with Master Athlete: Jen Dieter

Meet Jen Dieter. Jen is a 7-time CrossFit Games athlete, instructor, world record holder in...

September 13, 2019
Vegans and Pigskin

From Beef Cakes to Rice Cakes

Over the last few years, Veganism has had a...

September 10, 2019
Astaxanthin: From Lobster to Supplement Label

How has a compound originally isolated from a lobster in the 1930s come so far?  Astaxanthin,...

June 24, 2019
Interview with Vegan Athlete - Torre Washington

Meet professional and all-natural bodybuilder, long-time vegan, and animal rights activist: Torre...

June 22, 2019
Interview with Vegan Athlete - Lisa Gawthorne

Vegan athletes are increasingly becoming the superstars in today’s sports.  Competing at the top...

June 20, 2019
10 Mouthwatering Vegan Dinners

Whether you are new to veganism or not, these 10 vegan dinners will leave your mouth drooling and...

June 10, 2019
15 Top Vegan Athletes on Instagram

No longer are the days of carnivorous eating for many athletes.  There is an increasing amount...

June 8, 2019
Interview with Vegan Athlete - Cam Awesome

Vegan athletes are knocking down the myth that they need animal protein to build muscle mass and to...

May 24, 2019
2019 is the Year of the Vegan

Veganism in the Mainstream

Without a...

November 2, 2018
Surprising Vegan Industry Demographics – With More Surprises to Come

It feels as though astonishing new vegan industry demographics come to light almost weekly – the...

October 25, 2018
Four Vegan Industry Trends To Look Out For In 2019

Veganism is becoming mainstream, and that’s reflected in the vegan industry trends and demographics...

October 2, 2018
Three Must-Read Books for Nutraceutical Business Development Reps

Whether you are a veteran nutraceutical business development rep or are new to the game, winning new...

October 1, 2018
Using the Stratum 5 Layers Process in the Mission Zero Contest

We recently announced an exciting Mission Zero...

September 28, 2018
What Growth in the Nutraceutical Industry Means For You

Just a year ago, sales in the supplement industry fell. The reason, still somewhat unknown, doesn’t...

September 26, 2018
Our Mission: To Collect Your Best Product Concept

We are excited to announce our Mission Zero...

September 11, 2018
Innovative Product Development Tools You Might Not Know Of

From increased demands and customer expectations, to unpredictable moves by competitors, there is...

September 5, 2018
Find and Fill Your Category White Space Today

What do Elon Musk (Tesla, Space X), Arron Levie (Box), Mark Zuckerburg (Facebook) and Brian Chesky (...

August 31, 2018
Stop Collaborate and Listen: Top 5 Collaboration Tools for Product Developers

Getting your full product development team on the same page doesn’t have to be difficult. Successful...

August 31, 2018
6 Books all Product Developers Should Read in 2018

Product development encompasses several key factors including discovery, ideation, design,...

August 20, 2018
Why Your Influencer Marketing Isn't Working

It's time to take the blinders off to influencer marketing as it exists. The engagement numbers and...

August 15, 2018
Combating Consumer Distrust with Claims You Can Actually Use

Being skeptical of marketing and advertising tactics has become human nature. A...

August 9, 2018
Turn Reviews into Profits

When it comes to selling products, it’s human nature for customers to want validation from people...

August 1, 2018
Creating High Quality, Highly Effective, Unique Products

As professionals in the supplement and functional food/beverage industry, you know that with the...

July 30, 2018
Overcoming Hurdles in Product Development

Developing a new product can be a daunting task, needless to say, right?  We hear you.  I...

July 16, 2018
Telling a Marketing Story from the Shelf

With the short window of time you have in your customer’s eyes, whether they're scrolling through...

July 5, 2018
5 Books all Nutraceutical Marketers Should Read

Storytelling is one of the most powerful components from a content marketing approach to breathe life...

May 31, 2018
Clinical Trials vs. Mode of Action Studies - 101

Prior to introducing a new ingredient to market, it is important to verify its safety and...

May 22, 2018
9 Podcast Recommendations for Busy Nutraceutical Brand Marketers

The mind of a marketer is always racing with new ideas. Any marketer will tell you that from the time...

May 15, 2018
Stratum’s 8 Recommended Reads for Leaders of Nutraceutical Companies

Our natural supplement and functional food space is growing rapidly. We are now faced with the same...

May 8, 2018
Top 7 Online Team Collaboration Tools

We know...

May 5, 2018
Build It and They Will Come?

You have a stellar idea for a new supplement. Great! What’s driving your strategy? Who would use the...

May 1, 2018
You, a Storyteller? Yup.

A marketing maestro like yourself is likely often asking - “What’s the story behind our product?” and...

April 29, 2018
Google It! An Inexpensive Way To Evaluate Market Demand

There are many reasons why products fail, including some that may not have anything to do with the...

April 26, 2018
Compliance: The Consumer is Boss

When we hear the word “compliance” our minds quickly jump to government oversight, FDA...

April 20, 2018
Let’s Storm It Out: Top 5 Brainstorming Techniques

When it comes to drumming up the newest, greatest product concepts, brainstorming is an age-old...

March 15, 2018
Social Butterflies and Tidbits for the Natural Supplement Space

When it comes to our personal lives most of us have a love/hate relationship with social media. You...

March 5, 2018
Wowzas. You Rocked that Product Launch.

As you are fully aware, with the nutraceuticals industry growing at rapid rates comes a larger amount...

April 22, 2017
NEM and ESC, Good for Joints & Bones... and the Earth!

Today, we celebrate the 47th annual Earth Day! The foundation of our company was built on the...

May 26, 2016
Baby Boomers – doing our best to keep our bodies young

As far as we know, no one has found that mysterious Fountain of Youth. I’ve seen (even touched) many...

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