product development

March 5, 2019

New Joint cartilage protection and exercise-induced pain claims to benefit their brand partners – Stratum Nutrition®

Stratum Nutrition^®, the Global Leader of eggshell and eggshell...

January 10, 2019

Stratum Nutrition is now a Preferred Supplier for National Animal Supplement Council (NASC)

Stratum Nutrition^® announces they have been accepted as a...

November 28, 2018

And The Winner of the Mission Zero Is…

At the SupplySide West show which took place in Las Vegas in early November, we were excited to...

October 30, 2018

Stratum Nutrition® Receives the Frost & Sullivan Competitive Strategy Innovation and Leadership Award for the Joint Health Ingredient Industry

Stratum Nutrition^® announces they are recipients of the Frost...

October 5, 2018

Stratum Nutrition® is Giving Away a Trip to London for Two at SupplySide West 2018: A Strategy that Demands Tradeshow Results?

In recent years, tradeshows have become better known for their hangovers and free schwag than new...

February 16, 2018

Creating Products with Purpose: Can you easily prove product efficacy?

Does it actually work?

In the nutraceutical field, when you hear those...

January 27, 2018

Don’t Lose Profits to FOMO

FOMO is real, and we see it all the time in this industry. It’s not surprising. A ‘fear of...

January 16, 2018

I Want You to Want Me

You could make the best product in the world, but without a compelling and properly...

January 8, 2018

Consumers Dare You to be Different

When it comes to reaching your most lucrative nutritional supplement consumers, average...

January 3, 2018

Creating Products with Purpose: Are you shortchanging your process?

How often have we heard “It’s not what you do, but how you do it?” As a product developer, that can...

April 2, 2019

NEM® Reaches 100th Natural Product Number Milestone, Gains New Joint Cartilage Protection Claims in Canada

Stratum Nutrition®, the Global Leader of eggshell and eggshell membrane...

November 26, 2016

BLIS K12™, a Futuristic Probiotic that is Here & Now

Just imagine popping an Altoid-type mint into your mouth, and while refreshing your breath, it also...

October 2, 2015

BLIS K12™, a Natural Solution for Fresh Breath

Halitosis (or bad breath) is something that millions of Americans deal with daily, and can be...

August 1, 2015

Health Canada Claim Approvals for BLIS K12™ Probiotic

Stratum Nutrition and BLIS Technologies announce new claim approvals from Health Canada for use of...

May 31, 2012

NEM® Products Granted Licenses by Health Canada

ESM Technologies (DBA Stratum Nutrition) is excited to announce that products containing their...

No Results

November 2, 2018

Surprising Vegan Industry Demographics – With More Surprises to Come

It feels as though astonishing new vegan industry demographics come to light almost weekly – the...

October 25, 2018

Four Vegan Industry Trends To Look Out For In 2019

Veganism is becoming mainstream, and that’s reflected in the vegan industry trends and demographics...

October 2, 2018

Three Must-Read Books for Nutraceutical Business Development Reps

Whether you are a veteran nutraceutical business development rep or are new to the game, winning new...

October 1, 2018

Using the Stratum 5 Layers Process in the Mission Zero Contest

We recently announced an exciting Mission Zero...

September 28, 2018

What Growth in the Nutraceutical Industry Means For You

Just a year ago, sales in the supplement industry fell. The reason, still somewhat unknown, doesn’t...

September 26, 2018

Our Mission: To Collect Your Best Product Concept

We are excited to announce our Mission Zero...

September 11, 2018

Innovative Product Development Tools You Might Not Know Of

From increased demands and customer expectations, to unpredictable moves by competitors, there is...

September 5, 2018

Find and Fill Your Category White Space Today

What do Elon Musk (Tesla, Space X), Arron Levie (Box), Mark Zuckerburg (Facebook) and Brian Chesky (...

August 31, 2018

Stop Collaborate and Listen: Top 5 Collaboration Tools for Product Developers

Getting your full product development team on the same page doesn’t have to be difficult. Successful...

August 31, 2018

6 Books all Product Developers Should Read in 2018

Product development encompasses several key factors including discovery, ideation, design,...

August 15, 2018

Combating Consumer Distrust with Claims You Can Actually Use

Being skeptical of marketing and advertising tactics has become human nature. A...

August 9, 2018

Turn Reviews into Profits

When it comes to selling products, it’s human nature for customers to want validation from people...

August 1, 2018

Creating High Quality, Highly Effective, Unique Products

As professionals in the supplement and functional food/beverage industry, you know that with the...

July 30, 2018

Overcoming Hurdles in Product Development

Developing a new product can be a daunting task, needless to say, right? We hear you. I...

July 16, 2018

Telling a Marketing Story from the Shelf

With the short window of time you have in your customer’s eyes, whether they're scrolling through...

July 5, 2018

5 Books all Nutraceutical Marketers Should Read

Storytelling is one of the most powerful components from a content marketing approach to breathe life...

May 31, 2018

Clinical Trials vs. Mode of Action Studies - 101

Prior to introducing a new ingredient to market, it is important to verify its safety and...

May 22, 2018

9 Podcast Recommendations for Busy Nutraceutical Brand Marketers

The mind of a marketer is always racing with new ideas. Any marketer will tell you that from the time...

May 15, 2018

Stratum’s 8 Recommended Reads for Leaders of Nutraceutical Companies

Our natural supplement and functional food space is growing rapidly. We are now faced with the same...

May 8, 2018

Top 7 Online Team Collaboration Tools

We know...

May 5, 2018

Build It and They Will Come?

You have a stellar idea for a new supplement. Great! What’s driving your strategy? Who would use the...

May 1, 2018

You, a Storyteller? Yup.

A marketing maestro like yourself is likely often asking - “What’s the story behind our product?” and...

April 29, 2018

Google It! An Inexpensive Way To Evaluate Market Demand

There are many reasons why products fail, including some that may not have anything to do with the...

April 26, 2018

Compliance: The Consumer is Boss

When we hear the word “compliance” our minds quickly jump to government oversight, FDA...

April 20, 2018

Let’s Storm It Out: Top 5 Brainstorming Techniques

When it comes to drumming up the newest, greatest product concepts, brainstorming is an age-old...

March 5, 2018

Wowzas. You Rocked that Product Launch.

As you are fully aware, with the nutraceuticals industry growing at rapid rates comes a larger amount...

Fresh & Not So Fresh Off the
Stratum & Industry Digital Press

Blog/News

Fresh & Not So Fresh Off the Stratum & Industry Digital Press

Blog/News

Fresh & Not So Fresh Off the
Stratum & Industry Digital Press