When it comes to reaching your most lucrative nutritional supplement consumers, average ingredients simply don’t cut it. These demanding consumers—athletes, fitness elites, coaches and trainers, and others like them—have high expectations for not only the quality of your product but the uniqueness of its ingredients. For this target audience, being different/exclusive/distinctive matters.
Before you go down the product development road, take time to harness market research data and insight from trending categories and industry verticals to make better informed decisions. Selecting the right product category and unique ingredients that will best support your new formulation is essential to early and continued market success.
You can differentiate yourself from competitors in a number of ways. But starting with the make-up of the product itself—such as using superior bone, joint and immune ingredients you won’t find anywhere else—puts your product and brand at a competitive advantage few can challenge.