Product development encompasses several key factors including discovery, ideation, design, development and delivery, yet, so many innovators and companies focus on only a few of the key activities involved. This ultimately becomes a detriment to the success of the product in the marketplace.
If you’re looking to expand on your product development skills so you can blow your customers away and effortlessly take market share from your competitors, look no further than this list of highly informative books for product developers.
Hooked: How to Build Habit-Forming Products
If you’ve ever wondered why some products and services immediately gain widespread success and attention and others completely bomb, this book is for you. The author dives deep into the “hook model,” a four-step process surrounding some of the most successful companies today. Because of “hook cycles” these products continually bring users back again without relying on a huge marketing budget. Simply put, there is technology behind the way companies hook us, and Eyal breaks it down for product developers, managers, marketers, startups, and CEOs to examine and replicate for their own businesses.
Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams This irreplaceable resource explores why some leaders succeed and some fail. With almost 100 interviews of product managers from all over the globe, the authors draw on years of experience in development and product design to fully analyze the best techniques, insights, styles and approaches of successful product managers. Readers will discover the best tactics and strategies for working with stakeholders, partners and customers, as well as the best approach for guiding teams throughout all the stages of a company’s evolution. An absolute must read before your next product launch.
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback This book details the Lean Product Process and walks readers through various aspects of the methodology behind great products that customers love. This valuable guide is perfect for startups and large, established companies alike as it helps to improve your chances of creating successful products and resonating with customers. As an easy-to-read, step-by-step roadmap, this book helps companies adopt lean thinking with specific guidelines for success. You’ll want to keep this one close by to read again and again.
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
This book is all about the strategy behind what it takes to outshine the competition. Rather than beating the competition at the game, you’ll discover how to reinvent the game completely through redefining market categories and making a space all of your own. By dominating the industry and creating a new market space, you become a “category king” such as successful companies like Uber, IKEA, Amazon, and so many others. This book is about solving problems customers didn’t know they had and taking over the gap or “white space” in the market. Readers can expect to transform their business and take their company to the next level with the tools mentioned in this book.
The Principles of Product Development Flow: Second Generation Lean Product Development
This book provides 175 of the most important principles in eight major areas of product development. You’ll learn practical methods behind how to improve economic decisions and manage queues, apply WIP constraints, manage flow in the presence of variability, and so much more. With the skills you learn in this book, you’ll never look at product development the same way again. The simple explanation of the science behind the principles will help you become a true expert in the industry.
Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty
This practical guide is ideal for product managers, business analysts, project managers, designers, developers, and business owners because it effectively breaks down product management and development. It teaches how to create a product roadmap that you can use to align stakeholders by effectively communicating how the product will make customers happy and the company successful. This book is the perfect reference for understanding how to articulate an inspiring vision for your product while staying ahead of the competition.
If you read these books, or have other good ones to add, please share your thoughts and reviews on LinkedIn with #ingredientsforsuccess. Happy reading!
Looking for a partner to help you launch successful products? Contact us today.