This is the first of the NEM "Never Stop" videos. These videos highlight individuals who participate in some class of endurance sport and tell their story of never having to stop and why they use NEM. Steve Foster has participated in a range of sports his entire life... Learn more about NEM
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Stratum Nutrition®, the Global Leader of eggshell and eggshell membrane wellness ingredients, announces continued market growth for their triple-action joint health ingredient, NEM®. Eggshell membrane has surpassed 100 licensed natural health products in Canada with the issuance of a new Natural Product Number (NPN) for its flagship ingredient, NEM® brand eggshell membrane.  Director of Global Sales, Chris Haynes, says, “All of us at Stratum Nutrition wish to thank each of our Canadian NEM® customers for their trust, faith and hard work to make NEM the #1 selling eggshell membrane in the Canadian market.  We feel like there is still substantial market shared to be gained in the joint health space for NEM.  Stratum looks forward to helping our Canadian customers continue to grow the market share this year and beyond.” Health Canada performs a pre-market review of the evidence regarding the safety and efficacy of natural health product ingredients and the labeling claims that can be supported by this evidence.  If found acceptable, Health Canada will issue the finished product an NPN with allowed label claims.  Stratum Nutrition, through its ESM Technologies business, received new joint pain & stiffness reduction and cartilage protection claims in its recently issued NPN (#8009138).  Products containing NEM can now claim that it helps to improve recovery from joint pain and stiffness and/or helps reduce levels of CTX-II, a biomarker of joint (cartilage) degradation due to moderate intensity aerobic exercise in post-menopausal women.  These newly allowed claims are in addition to previously allowed claims that NEM helps to reduce pain and stiffness associated with osteoarthritis and NEM is research-proven to reduce joint pain in 7-10 days. “These new cartilage protection claims approved by Health Canada are based upon our patented healthy population clinical trial design expanding the indications for NEM to healthy exercising individuals and providing label claims that will resonate with consumers“, stated Kevin J. Ruff Ph.D., MBA – Sr. Director of Scientific & Regulatory Affairs for Stratum Nutrition. The unique ingredients and superior formulations we use help people achieve a higher quality of life through health ingredients. For more information about our ingredients, please contact us.
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Stratum Nutrition®, the Global Leader of eggshell and eggshell membrane wellness ingredients, announces a progressive joint health clinical trial underway evaluating the triple-action joint health ingredient, NEM®. This trial is being conducted in an exercising, healthy population and is an expanded follow-up trial to Stratum’s 2018 healthy post-menopausal women trial. [Clin Interv Aging. 2018 Feb 19;13:285-295. doi: 10.2147/CIA.S153782] These back-to-back, healthy population studies evaluated whether NEM® supplementation could reduce exercise-induced cartilage turnover and/or alleviate joint pain and stiffness. The previous 2018 study found that a once daily, 500 mg dose of NEM® rapidly reduced discomfort immediately following exercise and improved recovery throughout a 12-hour post-exercise time period. A substantial chondroprotective effect was also demonstrated from NEM® supplementation through a lasting decrease in the cartilage degradation biomarker, CTX-II. This new trial included a larger population, (84 subjects vs 60 in the prior trial), as well as a demographic of both men and women ages 40-75. The women in this study were not required to be post-menopausal, as was the case in the previously published study. As before, subjects were truly healthy and could not have had persistent knee or ankle pain while at rest in order to participate. Both studies utilized a unique, patented trial design that looks at changes in a cartilage degradation biomarker (CTX-II) in healthy exercising individuals. A reduction in urine or serum CTX-II levels provides substantiation for new joint cartilage protection claims on product labels. The design of these two clinical trials marks the first evidence suggesting the biomarker, CTX-II, can be used to evaluate the chondroprotective efficacy of joint therapeutics in healthy individuals, as well as other populations. Kevin J. Ruff Ph.D., MBA, CCRP – Sr. Director of Scientific & Regulatory Affairs for Stratum Nutrition –comments on the new study, “With this ongoing study, we intend to satisfy both FDA’s and FTC’s strong preference for 2 randomized controlled trials (RCTs) to substantiate labeling and advertising claims. Both RCTs were conducted in healthy exercising populations, giving brand marketers access to meaningful claims that will resonate with end-consumers.”  The unique ingredients and superior formulations we use help people achieve a higher quality of life through health ingredients. For more information about our ingredients, please contact us.
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Stratum Nutrition® announces they have been accepted as a Preferred Supplier by the National Animal Supplement Council (NASC) for their NEM® brand eggshell membrane, organic ESC® brand eggshell calcium, Curcumin 95, and eggshell collagen ingredients. The NASC is a nonprofit industry organization dedicated to protecting and enhancing the health of companion animals and horses throughout the United States.  Ingredients that tout the NASC Preferred Supplier Seal must adhere to NASC quality standards, as well as have multiple batches of the ingredients tested by an NASC-approved laboratory to ensure the ingredients’ compliance to their rigorous quality standards.   NASC-approved Preferred Suppliers are pre-qualified companies that can supply ingredients or other supporting products or services to NASC Primary Suppliers (of finished products) who are also required to uphold strict requirements for the NASC Quality Seal.  Currently, only about 80 companies have been accepted as a Preferred Supplier and can now serve as a pre-qualified supplier to the almost 170 Primary Suppliers. Stratum’s manufactured ingredients, such as its flagship ingredient NEM® eggshell membrane for joint health, are produced in NSF-certified GMP facilities and are Kosher and Halal certified. NEM is supported by an impressive published research portfolio, including a multi-center, randomized, double-blind, placebo-controlled canine study, as well as other animal studies.  Chris Haynes, Director of global sales for Stratum Nutrition comments: “We are excited to be approved as a Preferred Supplier by NASC. Our ingredients are tested, validated, safe and effective for animals.  Stratum has a keen focus to extend our very successful ingredient offerings into the pet health supplement and pet food market and NASC’s assent is a key first step.” The unique ingredients and superior formulations we use help people achieve a higher quality of life through health ingredients. For more information about our ingredients, please contact us.
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Stratum Nutrition® - NASC Preferred Ingredients Supplier
At the SupplySide West show which took place in Las Vegas in early November, we were excited to announce the winner of the Mission Zero Contest. Mission Zero was a product concept competition, and the mission was to submit a truly earth-shattering product concept supernova combining one, several, or all of Stratum's ingredients with other standard ingredients. We had some fantastic entries and some truly unique product concepts. Our expert judges, President of The Trust Transparency Center Scott Steinford, best-selling author, M.D. and lecturer, Jason Theodosakis, and Founder & CEO of Pure Branding, Yadim Medore, were overwhelmed by the quality of submissions. But there can only be one winner… We are delighted to announce that Mary Todd, Senior Brand Manager from Healthy Directions is the winner of a trip to London for two. Congratulations, Mary! 5 layers of product development At Stratum, we partner with brands to successfully launch new products under a layered approach consisting of Efficacy, Quality, Compliance, Story, and Demand. Mission Zero contest submissions had to comply with these five layers, and be both creative and innovative. The Mission Zero winning submission Mary’s product concept, DigitALL, is a unique combination of ingredients designed to combat the negative effects of daily digital stressors and increase reaction time for serious video game players. DigitALL’s ingredients include: Ahiflower® and Curcumin 95, both of which support a healthy inflammatory response to the phalanges flare-ups from tip-tapping on digital devices. Curcumin 95 also supports brain health and cognitive function. Organic ESC® and NEM® to support bone health and the skeletal core of gamers’ digits. Lutemax 2020 to support the critical aspects of eye health, shield gamers from some of the negative effects of blue light damage, and to support reaction time and cognition. As well as telling this product story, Mary’s winning submission also highlighted the quality of the ingredients. She desired each ingredient to come from the cleanest source and contain the least amount of allergens. This includes organic ESC® calcium, non-GMO Curcumin 95, eco-friendly Ahiflower®, non-GMO and ovo-vegetarian NEM®, and non-GMO Lutemax 2020. In addition, she elected that a veggie cap and clean source excipients should be used. Mary’s outline marketing strategy for DigitALL focuses on the channels her target audience of video gamers would respond to. To create demand for the product, she recommends seeking endorsements from the Video Game Trade Association, sponsoring the World Video Game Competition, and print advertising in Muse and Game Informer magazines. The Mission Zero prize Mary’s superstellar concept has won her a trip for two to London, including flights, a four-night hotel stay, and some exciting activities including a sight-seeing tour of the city and a trip to see the omega-rich Ahiflower fields courtesy of Nature's Corps International. Once again, congratulations Mary! Your innovative product idea and well-rounded concept was a firm favorite for the judges. If you weren’t lucky enough to win the Mission Zero Contest but would like to discuss a new product launch idea, please contact us.
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It feels as though astonishing new vegan industry demographics come to light almost weekly – the vegan industry is booming. A diet that excludes meat and dairy products used to be considered fringe and a fad, or even bizarre and extreme. It was intrinsically linked with being a hippy or an activist, never a lifestyle that large numbers of people would follow. On a practical level, vegan food hasn’t been readily available until relatively recently…or particularly appetizing when it was. That’s all changing. Why? What’s motivating more people (and companies) to move to a plant-based lifestyle? The rise of the vegan industry There are a few substantial reasons that we’re seeing vegan industry demographics explode. Personal health, climate change, and animal welfare are all motivating factors for veganism, and the ease and speed at which information now spreads is oiling the vegan industry’s wheels. The National Academy of Sciences published a study which said that transitioning toward more plant-based diets by 2050, “could reduce global mortality by 6–10% and food-related greenhouse gas emissions by 29–70%.” Additionally, the economic benefit could be up to $31 trillion in reduced costs from health care and climate change. A UN report published in 2006 described the “very substantial contribution of animal agriculture to climate change and air pollution, to land, soil and water degradation and to the reduction of biodiversity.” And a 2010 follow-up report by the United Nations Environment Program warned that an increase in meat and dairy consumption coupled with a global population forecast to be 9.1 billion by 2050, meant a global shift towards plant-based diets is vital to save the world from the effects of climate change and food shortages. Along with these worrying statistics, another factor that has driven an increase in veganism is the improvement and better availability of vegan food. Far from boring salads and bland soups, vegan food is experimental, tasty and abundant. A survey of U.S. adults revealed some amazing vegan industry numbers: Around 60% of consumers considered a vegan diet to be healthy A massive 12% of under-50s identified as vegan or vegetarian  This is reflected in industry sales. In 2017, the sales value of vegan or vegetarian food was about $2 billion, an increase of 23% from 2016. And this growth isn’t just in the U.S. – these figures are reflected globally. The vegan industry goes mainstream Out-of-the-way vegetarian restaurants and expensive ingredients found only in health food stores are becoming a thing of the past. Mainstream supermarkets and even fast food chains now have vegan options. Almond milk, for example, is seeing a significant increase in global popularity, with a market value of $1.85 billion in 2016. That market is forecast to grow to over $5 billion by 2024. According to Forbes, the sale of cow’s milk is decreasing worldwide. The global meat substitutes market is predicted to turn over $5.2 billion by 2020, equivalent to an 8.4% compound annual growth rate. The traditional food industry is catching up as well, with cookbooks, blogs, YouTube channels, documentaries and new business startups abounding in an effort to meet this new demand. This is being driven further by celebrities and athletes discussing and promoting their vegan lifestyles. Starting in the U.K. and rapidly gaining popularity worldwide, the annual Veganuary campaign urges people to try out veganism throughout January. It also gives us some astonishing vegan industry demographics. Veganuary launched in 2014 with 3,300 sign-ups. In 2016, that figure was 23,000 – and more than doubled in 2017. In 2018, there were a staggering 168,000 sign-ups, mainly from females under 35. The future of the vegan industry There is no doubt that the vegan industry will grow in the future as more people adopt veganism as a way of life. When Dr. Marco Springmann, James Martin fellow at the Oxford Martin Programme on the Future Of Food in the U.K., modelled what he thought a vegan planet would look like, he found that, “A broadly healthier global diet could save five million lives; a vegetarian diet could save seven million lives; but a vegan diet would have the greatest impact.” That is why we’ll continue to be surprised by vegan industry demographics. Vegan ingredient suppliers Vegan ingredient suppliers are of course becoming more prolific as the vegan industry expands. These companies include food manufacturers, clothing retailers, restaurants, and cosmetics companies. Because of growing demand, nutraceutical formulators we work with are always looking for pure, sustainable, and traceable sources of ingredients. That’s why we are so excited to partner with Nature's Crops International to distribute our vegan ingredient Ahiflower. It’s the most effective combined omega-3-6-9 source from a single plant. The unique ingredients we provide for suppliers to create superior formulations help people achieve a higher quality of life through health ingredients. For more information about our vegan ingredients, please contact us.
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Stratum Nutrition® announces they are recipients of the Frost & Sullivan 2018 North American Competitive Strategy Innovation and Leadership Award for the Joint Health Ingredient Industry for their NEM® brand eggshell membrane ingredient.  Frost & Sullivan recognizes Stratum Nutrition® with this award for NEM® based on several criteria.  Frost & Sullivan analysts independently evaluated two key factors:  Strategy Innovation and Customer Impact.  Strategy Innovation takes into account the Strategy Effectiveness and Execution, as well as Competitive Differentiation, Executive Team Alignment, and Stakeholder Integration.  The area of Customer Impact looks at Price/Performance Value, the Customer’s Purchase, Ownership & Service Experience, and Brand Equity.     Frost & Sullivan comments on the award: “Stratum Nutrition’s NEM® offers highly effective and fast-acting joint health benefits supported by strong and growing scientific evidence.  Its strategy and approach to vigorously pursue science to back its ingredients’ health benefits are best-in-class and unrivalled by any other competitors. Stratum Nutrition’s exceptional competitive strategy and multifaceted innovation approach to product development offers its customers unique opportunities to enhance the value of their own health products.  This is altogether unmatched by other competitors and has earned Stratum Nutrition the market leading position.” Competitive Strategy Innovation and Leadership is significant to achieve top-line growth and must take into account competitors, must meet customer demand with a comprehensive value-driven product, and must establish a brand that resonates deeply with customers standing apart from other providers.  Success must be shown in brand, demand and positioning. Multiple clinical trials have been conducted on NEM®, and more recently, a first of its kind, healthy population, joint health clinical study supports the use of pain and stiffness reduction label claims, as well as a cartilage protection label claim – with only 500 mg once a day.  “It’s an honor to receive this Frost & Sullivan award,” said Director of Brand & Product Strategy at Stratum Nutrition, Andrew Rice. “Our team’s passion to help others live healthier lives is the motivation for our unrelenting hunger to provide unique ingredients backed by unparalleled science, quality, and innovation.” The unique ingredients and superior formulations we use help people achieve a higher quality of life through health ingredients. For more information about our ingredients, please contact us.
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Veganism is becoming mainstream, and that’s reflected in the vegan industry trends and demographics we’ve seen this year and will continue to see through 2019. For a diet that excludes meat, dairy, and eggs (and used to be considered slightly odd), this dramatic shift is nothing short of remarkable. So what’s the reason? What’s driving people to switch to a plant-based lifestyle, and what are the trends to look out for in 2019? The astonishing growth of veganism Health, climate catastrophes, and animal welfare are considered the main reasons for becoming vegan. Dr. Marco Springmann, James Martin fellow at the Oxford Martin Programme on the Future of Food in the U.K., modelled what he thought a vegan planet would look like in 2050. He predicts that if the world adopts a vegan diet, we can: Beat climate change Save trillions of dollars in healthcare and environmental costs Save more than eight million lives Following a vegan diet is also simpler and easier than it has ever been. Vegan food is becoming more readily available and cheaper as it goes mass-market. A multitude of vegan cookbooks, dedicated blogs, YouTube channels, documentaries, celebrity influencers and startups are tapping into and driving this growth. The Vegan Society has said that demand for meat-free food increased by 987% in 2017 and going vegan was predicted to be the biggest food trend in 2018. Where is the vegan industry trending in 2019? Vegan trend 1: Sales of meat and dairy substitutes will dramatically increase This is a trend which has already started and is set to expand radically in 2019 as food producers, supermarkets, and independent businesses shift their focus to meat and dairy substitutes in a bid to meet huge market demand. According to Forbes, sales of cow’s milk are declining as plant-based substitutes become increasingly popular and readily available. The global meat substitutes market is forecast to be worth $5.2 billion by 2020. Likewise, the vegan cheese market is predicted to turn over just under $4 billion by 2024, and global sales of pea protein will be worth $104 million by 2026. Major corporations are also getting involved. The largest meat processor in the U.S., Tyson Foods, has invested in vegan brand Beyond Meat. IKEA sells vegan meatballs in all its stores, and Danone invested has invested $60 million in plant-based products. Vegan trend 2: Vegan will be the new organic You just need to go into a grocery store and look at the proliferation of vegan foodstuffs to understand that vegan could overtake organic as the next big thing. Grocery store shelves are where you’ll find innovative products from new business startups alongside new vegan products from many household name brands. With an estimated 31% of Americans now practicing meat-free days, companies like Wal-Mart are asking their suppliers to focus on plant-based product development, and Nestlé wants to ride the plant-based trend that they believe is only going to grow. Vegan trend 3: Vegan food options in restaurants will catch up with household options Currently, there is more choice and availability of vegan food to eat at home than at a restaurant. We’ll see more restaurants catching up on this trend in 2019 and providing plant-based options. Burger joints and pizzerias will more commonly offer vegan ‘cheese’ The success of meat-substitute burgers from Beyond Meat and Impossible Burger will continue, and spread into other meat substitutes Traditionally meat-based restaurants like steakhouses will increase their plant-based options Vegan ice cream will become more common, with Ben & Jerry's and Haagen-Dazs already leading the way We can see examples of this trend taking root, with 51% of chefs in the U.S. adding vegan options over the last year, and the U.K.’s 2019 Good Food Guide featuring a list of restaurants with a dedicated vegan menu for the first time. Vegan trend 4: The number of vegan ingredient suppliers will explode The number of vegan ingredient suppliers is of course increasing as the vegan industry expands. If the industry grows at the predicted rate, existing suppliers will expand their product ranges as countless new suppliers launch into the market. At Stratum Nutrition, our new ingredient Ahiflower®, offered in partnership with Nature's Crops International, has effectiveness and science in one powerful vegan Omega 3-6-9. Because of growing demand and vegan industry trends, our nutraceutical formulators are always looking for pure, sustainable, and traceable sources of ingredients. The unique ingredients and superior formulations we use help people achieve a higher quality of life through health ingredients. For more information about our vegan ingredients, please contact us.
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In recent years, tradeshows have become better known for their hangovers and free schwag than new business and contact results. Although Stratum Nutrition ramped up their tradeshow strategy a bit last year, they still achieved similar results as previous typical tradeshows, which consisted of:  the standard meet and greet meetings, a pile of business card contacts not really interested in their ingredients, half the badge scans desired due to human error, and overpriced dinners, amongst other old hat tactics. Stratum’s goal for SuppySide West 2018 was to dig deep and strategize something that could create more engagement and potential new targeted leads than ever before. The main criteria for the new strategy was to quickly catch targeted attention, get more people into the booth for real conversation, educate targets on products, and drive potential customers to Stratum’s exhibitor presentation. Andrew Rice, director of product & brand strategy comments, “Because we are not a nutraceutical mega company with Dre-deep pockets, we had to be creative with how we challenged the current tradeshow status quo. Larger companies are able to push heavy dollars into ‘immersive’ and ‘experiential’ style trade show booths and strategies, which normally relies on very expensive strategic planning, execution, and tech.” Stratum set out to develop a more cost effective, semi-experiential trade show campaign. After lots of research, brainstorming, and internal discussion, they settled on a strategy in which the prospects’ “experience” began well before the show ever started. Their plan would allow potential new brand partners to explore Stratum’s ingredients by way of developing a product concept within a contest, from which the winner receives a trip to London. Will it work? “Only time will tell, but it has been a lot of fun creating the ‘Mission Zero’ product concept contest. We hope brands go to the missionzerocontest.com site, which opened in September, and submit their concept. It’s got to be better than having to throw away more hoards of business cards,” comments Andrew. The unique ingredients and superior formulations we use help people achieve a higher quality of life through health ingredients. For more information about our ingredients, please contact us.
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Whether you are a veteran nutraceutical business development rep or are new to the game, winning new and bigger accounts requires ongoing learning. Even with the best connections, sales don’t just fall into your lap, so having the knowledge that comes from proven techniques by some of the best sales reps in the business can make all the difference in your career.  The following three books are must-reads for sales professionals interested in upping their game and winning the sale every time. The Sandler Rules for Sales Leaders For those looking for an effective source of information regarding sales leadership, the proven principles in this book are sure to help. Author David Mattson brings up the valid point that in all other areas of business, from accounting to marketing, there is a common language and process; however in sales, such as nutraceutical sales, the process is not as consistent and remains somewhat a mystery. Whether you are developing and growing the sales pipeline to consistently meet quarterly revenue goals, or managing data for new and prospective clients, this book can act as your guide. A sequel to the Wall Street Journal bestseller, The Sandler Rules, this book is specifically for those hoping to get the most possible out of their sales experience. Never Split the Difference: Negotiating As If Your Life Depended On It A truly fascinating read, this book by Chris Voss, a former international hostage negotiator for the FBI, provides a new, field-tested approach to high-stakes negotiations. Who knew that FBI negotiating skills could work in the nutraceutical sales field? Surprisingly, it does! You’ll see how the information provided in this book takes you inside the head of one of the best negotiators on the planet and provides you with real world experience that you can use in nutraceutical sales. The book reveals the negotiation skills that not only helped the author, but even saved his life on multiple occasions. By implementing the nine principles he addresses in the book, you can become more persuasive in your sales career. The counterintuitive strategies and tactics explained in this book will help you to take emotional intelligence and intuition to the next level. Get ready to have the competitive edge you’ve been seeking! Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Pitching is a major part of nutraceutical sales. No matter how well you know your product, it means nothing if you don’t have the perfect pitch to sell it. Luckily, author Oren Klaff shares his secrets to the perfect pitch. With his method he proves that the perfect pitch isn’t an art, it’s actually based on real science. His formula will help you deliver a winning pitch every time, thanks to intricate guidelines regarding how the brain makes decisions and responds to pitches. Knowing this information, you will be better able to have control at every stage of the process when you are pitching to a prospective customer. The methods in this book can be implemented immediately to improve your sales. If you read these books, or have other good ones to add, please share your thoughts and reviews on LinkedIn with #ingredientsforsuccess. Happy reading!
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