Top Ingredients Consumers Want to Try

According to a recent survey from Buzzback emailed to Food Dive, three of our ingredients made the list of the top five ingredients consumers in the U.S. are most interested in trying.

Luckily for all you product formulators out there, we’re kind of like your one-stop shop for your next product line.

Seriously. It could be that simple.

Let’s take a look at the top three ingredients, shall we?

#1 Curcumin

It’s really no surprise to find curcumin topping the list with 69% of American consumers interested in sampling it.

“Curcumin is the most bioactive component in turmeric and has been clinically researched quite extensively regarding its benefits in helping to curb the inflammatory response. Curcumin exerts its effects mainly through its action in reducing the production of pro-inflammatory substances responsible for perpetuating inflammation,” said Nena Dockery, Science and Regulatory Manager at Stratum Nutrition. 

Dockery continues, “An additional benefit to curcumin is its strong antioxidant capacity.  It is known that inflammation can promote the release of reactive oxygen compounds (ROS), causing oxidative stress.  These ROS can in turn initiate a cell signaling cascade that enhances pro-inflammatory gene expression, thus perpetuating the inflammatory response.  This dual-action of curcumin makes it an ideal supplement ingredient for general immune system maintenance and support of healthy inflammation.”

We, here at Stratum, supply a general 95% curcumin ingredient, Curcumin95, as well as an enhanced bioavailability curcumin, BIOCURC®, both of which are derived from natural, Carbon-14 tested turmeric, ensuring an exceptional quality ingredient.

#2 Omega-3

The survey notes that omega-3’s are the second-most intriguing category with 66% of Americans interested in this functional ingredient.

Dietary supplement and functional food formulators looking to develop vegetarian and vegan products to meet growing consumer demand have traditionally relied upon a blend of multiple of plant-based oil in order to provide sources of omega 3, 6 and 9.

Meticulous agricultural research and selective breeding practices have culminated in the development of an innovative single source of omega fatty acids – Buglossoides arvensis or commercially referred to as Ahiflower®.

Ahiflower® contains the highest concentration of stearidonic acid (SDA), an omega-3 that converts to eicosapentaenoic (EPA) in the body. Compared to other plant-based oils that rely mainly upon alpha linolenic acid (ALA) as a source of omega-3, SDA is more readily converted to EPA and has been clinically demonstrated to be superior at raising EPA levels in humans compared to flaxseed oil. EPA may play a role in supporting a balanced inflammatory response.

Formulators now have access to a well-balanced omega-3, 6, 9 oil that is vegetarian, vegan and non-GMO in both oil and powder delivery systems for use in soft gels, capsules, liquid bottles, powdered containers and ready-to-drink (RTD) products.

Just ask, we can get you started.

#3 Probiotics

Coming in third on the list is probiotics.

According to Nutrition Business Journal (NBJ) 2019 Supplement Business Report, sales of probiotics are growing every year. With COVID-19 on everyone’s mind, NBJ estimates this category’s growth may potentially reach 25% this year.

When it comes to immunity, scientific research continues to expand consumer knowledge of the bacteria that inhabit our intestinal tract and the substantial benefits from probiotic supplementation. Consumers are now beginning to gain an understanding of the importance of the bacteria that resides in other parts of our bodies, such as the oral cavity, and how probiotic supplementation targeted to the area can play a crucial role in supporting overall health.

With that being said, there is plenty of room for more probiotic-based products to hit the market, and now is a prime time to introduce new, innovative options with ingredients such as BLIS K12™.

“BLIS K12™ is a specific probiotic strain of Streptococcus salivarius, which is found naturally in the mouths and throats of healthy individuals,” said Alexis Collins, Product Manager at Stratum Nutrition. “BLIS scientists discovered that while everyone has Streptococcus salivarius bacteria present in their oral cavity, only a very few have the specific beneficial BLIS K12 strain which is highly active against undesirable bacteria.” 

Collins said, “BLIS K12 activates and colonizes in the mouth, crowding out the “bad” bacteria that could negatively impact your health.  In addition to its ability to crowd out wanted bacterial strains, BLIS K12 produces Bacteriocin-Like-Inhibitory-Substances (BLIS), which target and combat these undesirable bacteria.  Research shows that BLIS K12 also supports certain cells in the mouth to help boost the immune system.  While BLIS K12 is activated in the mouth, a robust number of pediatric and adult clinical studies show that BLIS K12 benefits extend to supporting ear, nose, and throat health, as well.”

Here for You

Whether you are considering one or more of these ingredients in your next formulation, we are here for you.

Bringing in a new ingredient and new formulations is no small decision. It’s a big commitment and we want to help you through the process.

From start to launch.

Let’s create an amazing product together.