(Carthage, MO USA) Stratum Nutrition, (a business of ESM Technologies), the sustainable supplier of world class ingredient solutions for pet and human health, announces another addition of expertise in their Sales Department. Kyle Hicks has joined the Stratum Nutrition team as Solutions Consultant.  He is responsible for prospecting potential clients using an intentional, relationship-based approach, with an emphasis on bringing value to the customer at all stages of the process. “I look forward to generating new, consistent pipelines for our sales department,” explains Kyle, “so that we might better diversify our portfolio of clients.” “Kyle hit the ground running and has already shown his background, personality, process-driven mindset, and work ethic,” says Andrew Rice, Director of Product & Brand Strategy.  “He will play a huge role in turning this new role for the company into something that contributes a great deal to developing new business relationships and opportunities.” Stratum Nutrition acts as an extension of their brand partners’ teams by being the foundational layer of support and following their 5 Launch Product Development Layers process, including: Efficacy. Quality, Compliance, Story, and Demand. For more information about ESM Technologies (DBA Stratum Nutrition) and its branded ingredients, please contact Stratum Nutrition by email at Info@StratumNutrition.com.
Blog category: 
Blog Image: 
Kyle Hicks joins Stratum Nutrition as Solutions Consultant
With the short window of time you have in your customer’s eyes, whether they're scrolling through products on their phone or staring at hundreds of them on the retail shelf, how in the marketing-world do you communicate your story in such a compelling way that they purchase Johnny-on-the-spot?  Unfortunately, the visual aspect of your brand, and time you have to tell your story, is THAT important.  It’s the first brush your potential customer has with your brand.  The story starts with how you 'look'... it's sad but true isn't it?  But truth be told, we ALL naturally judge based on appearance. Their Time At the Retail shelf When someone approaches a retail shelf, it’s impossible to know whether they’re in a rush, or if they intend to commit some time to comparing products.  Either way, they’re quickly going to scan the entire area that includes the product type they’re needing.  What are they going to look for?  Well, besides price… what product most prominently communicates the best solution to their need?  Since this can be a quick initial assessment by the consumer, here are a few Retail Shelf tips to draw their eye… think SIMPLE, BOLD, DESCRIPTIVE: A simple yet effective product name is important. A concise, descriptive subtitle can also be helpful. A bold package design can catch their gaze. Don’t be afraid of FUN, (as long as your brand story lends itself to fun). More shelf space of course is beneficial, be it a box instead of a bottle, a shelf talker, or multiple product placements – some of which is at the store’s mercy. Will the retailer allow for point-of-purchase displays? Signage? Window clings? Try to claim as much real estate from them as you possibly can. NOW, once some of these elements have hopefully captured their eye - QUICK - find a way to work in your company’s story!  Some things to think about… What inspired you to start your brand in the first place - how did it come into existence?  Wherein does your company's story lie?  What's your company's personality?  What do you care about, that your customers probably care about too?  … So, how are you communicating these vibes on your product?  Does your company’s name or logo support your story, or is there space for a tagline or slogan with your company logo?  What colors and even subliminal – or maybe not subliminal – graphic messages can you include in your packaging design that support your story.  If you want to communicate superior quality, what certifications or logos can you include?  Can you set aside some of your label space for telling a compelling story, making sure it puts your customers' interests first?  Even the style of font used conveys some type of story or message to your consumers.  Whatever you do, just DON’T LOOK PLAIN JANE. On the eCommerce ‘shelf’ In the supplement industry, everyday we’re becoming more aware of the importance of eCommerce – understatement of the year, right?  According to the Nutrition Business Journal (Apr 2018 issue), internet sales are projected to have the highest growth in sales across channels for supplements.  Since I’m on a roll, another understatement in case you enjoy them, the brand story you're telling on your product’s online platforms is very important… whether it’s a 3rd party eCommerce platform or your own company website. The Daily Egg tells us that most internet shoppers stick around on an eCommerce website less than 59 seconds before clicking away.  This is a very limited amount of time to not only appeal to the consumer, but also relate or connect to them through your brand story.  Without these elements, they are going back to their search results, and moving on to another, more appealing product down the screen from yours.  Keeping your brand story visual on your website and product pages can help communicate your story faster, such as using infographics, charts, and images that appeal to your target persona.  In Elegant Themes’ article on Bad Web Design, they list some helpful design principles to follow for your eCommerce site; a few are:  Proper use of color Proper use of animation Pleasing to the eye Appropriate to the topic The design elements don’t get in the way of the content Great content that’s easy to find, navigate, consume, and share The Nutrition Business Journal also mentioned that a 2018 New Hope Network survey of natural and organic product manufacturers revealed that 3rd party eCommerce sites are where they’re seeing their strongest distribution growth.  When on a 3rd party eCommerce platform and a consumer searches and comes to a ‘product list view’, what small amount of product details show up, and have you optimized these details for not only story, but also keywords?... (keywords are important so that your product appears in the search results from the get-go).  As you know, it’s better to include the highest priority keywords in the beginning of a product name so that it appears higher up in search results, but is there room for other descriptive words toward the end of the title to help establish somewhat of an appealing story?  For example, a product title of a supplement containing our flagship ingredient, NEM® could be “Joint Cartilage Support, Relieve Exercise-induced Pain & Stiffness, Promote Flexibility – All for Long-term Joint Health. Sustainable, Wholefood-sourced Skeletal Nutrients from Eggshells – with NEM brand eggshell membrane”. Also, on the actual product webpage, some 3rd party eCommerce websites offer options to add more descriptive information and/or graphics into your product’s page, giving you the opportunity to further enhance your brand story, as well as improving search results if the right keywords are included in its description.   Compelling Story Now that we’ve talked about the short window of time, let’s check that story.  What is it about your story that’s compelling to your target market?  Why should they care, or what’s going to stop and make them care?  (I love to write articles in question format, have you noticed?)  Hey, my goal here is just to get you thinking about the answers to these essential questions.  Sometimes it’s a matter of explaining to them why they should care, which is obviously much easier done on eCommerce (especially your own website), just due to the amount of content you can pack in vs. in retail. Your brand story must truly have some convincing appeal to your target market.  Maybe you’re saving the world by donating product or a percentage of profits to feeding the hungry or supporting animal shelters, practicing sustainability reducing our Earth’s waste stream, becoming fully traceable and transparent touting the cleanest of ingredients for their family’s sake.  Maybe you find creative ways to share humor to make them laugh, or insights for them to glean wisdom from.  Maybe it’s a specific way you’re appealing to a market niche, so that they feel your brand is especially for them, whether they’re Gamers or CrossFitters.  You speak their language, you stand for what they stand for, you GET them.  The more you can communicate this relationship with your target market, the more they will buy into your brand story.  And these are just some examples; your brand story is even better when it’s unique to your company, so if you’ve got it flaunt it!  ‘Different’ is Good As a final note, just remember: a story is good when it’s different.  Your brand story is just easier to develop and convey when it’s unique from your competitors.  This can translate into having unique products as well.  How does your company’s one-of-a-kind story drive the one-and-only products you’re developing?  Don’t dive into the pool with the same ol’ floaties as everyone else.  Bring something different to market – something that aligns with and communicates your distinctive story.  Make your own brand story path. Now, happy brand storytelling to you all! Looking for a partner to help you launch successful products? Contact us today.
Blog category: 
Blog Image: 
Storytelling is one of the most powerful components from a content marketing approach to breathe life into your nutraceutical company. It offers a unique opportunity for you to use inspiring, creative and authentic stories to help your target audience make a personal connection with both your brand and your product lines. With storytelling comes emotion, and emotional branding increases customer retention and drives revenue. A customer’s personal connection to your brand is often a main reason behind why they choose to try or continue to buy a product. Essentially, brands are based on perception, which means a good story can be enough for you to build trust and credibility with your customers while gaining loyalty through your highly effective products. The following are a few excellent book recommendations for nutraceutical marketers looking for additional insights into capturing their brand’s story. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller Author Donald Miller uses a unique process that puts a spotlight on the seven universal elements of powerful stories to show marketers how they can radically improve the way they connect with customers and ultimately grow their businesses. The seven elements are based on human behaviors including why customers make purchases. By understanding this behavior, Miller shows how to curate the best messaging for your business website, social media, brochures, and more. This book is perfect for small businesses and multi-million dollar companies alike. It will greatly transform the way you talk about your brand and the value you give to your customers. Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by Gregory Diehl and Alex Miranda This book offers the ultimate no-nonsense approach to marketers by getting down to business analysis. It helps readers understand the many pitfalls that entrepreneurs face and offers anecdotes to help them know what to do when potential problems arise. This book is all about turning problems into positive solutions with relatable stories. With helpful direction to gaining a competition edge while impeccably crafting your brand’s story, this book is one you’ll want to read again and again. Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience by Heather Pemberton Levy A fun, easy read, with important and effective messaging about how to create engaging content – including your own brand’s story – this book is one you’ll want to keep handy as a guide. Author Heather Pemberton Levy takes a practical approach that combines techniques from journalism and fiction writing in a way that allows marketers to build their own stories that spark interest among the target audience. Instead of creating content that sells the product, this book focuses on selling the brand. This unique approach is sure to gain loyalty among customers as well as establishing customers that truly care. Marketing: A Love Story: How to Matter to Your Customers by Bernadette Jiwa A recognized global authority on storytelling in business, author Bernadette Jiwa shares with marketers how a meaningful approach will help their brand truly matter to their target market. Her focus on building relationships with customers and creating a connection is explained throughout. With her award-winning techniques, marketers gain insight as to why creating an emotional story will keep customers coming back for more. All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All by Seth Godin Seth Godin, known for his fun and whimsical approach to marketing, does it again in this great read. As informative as it is entertaining, Godin lays out the importance of storytelling in marketing. He explains that if you have the power to tell a great story that people will believe, then it automatically makes it true. He states that everything we believe is based on our perception of what is true. For instance, if a bottle of wine tastes better because it is more expensive, than it actually may. The mind-blowing concept is amazing and one any marketer should integrate into their marketing efforts. If you read these books, or have other good ones to add, please share your thoughts and reviews on LinkedIn with #ingredientsforsuccess. Happy reading! Looking for a partner to help you launch successful products? Contact us today.
Blog category: 
Blog Image: 
The mind of a marketer is always racing with new ideas. Any marketer will tell you that from the time they wake up, to the minute they fall asleep (often difficult!), they are constantly busy and under pressure thinking up the next big thing. Because time is of the essence, learning as much as they can, as quickly as they can, about new trends and tactics is crucial. Thank goodness for podcasts! Whether driving, going for a run, or in line refueling the coffee habit, podcasts are an easy way to get new and vital information. Here are just a few of the top ones recommended for marketers. 1. Gary Vee Hosted by entrepreneur, CEO, investor, vlogger, and public speaker Gary Vaynerchuk, The Gary Vee audio experience is a podcast series that focuses on everything from tech to entrepreneurship with guests from all walks of life. Listeners get the inside scoop on various perspectives, mindsets, and even obsessions of some of the top marketers in the industry. Warning, slight use of strong language, may be hard on the ears in that respect, but oh so good for the marketer's soul. 2. Simon Sinek If you like his books, you’re going to love his podcast. Full of tips on leadership and entrepreneurship, like his books, Sinek’s podcast offers advice to those hoping to transform their leadership skills. He is all about building a brighter future – through inspiration and better leadership. 3. Duct Tape Marketing As funny as it sounds, this amazingly popular podcast features interviews with thought leaders, experts, and authors. Hosted by John Jantsch, who has been interviewing influential marketers for decades. Listen to this podcast as industry leaders share their stories and secrets. 4. Quest Nutrition Impact Theory Tom Bilyeu is the co-founder of Quest Nutrition and the founder of Impact Theory (a non-profit media company), and his podcast is all about mastering business. His podcast is designed to give listeners the strategies they need to succeed and simple steps to get their business to where they want it to go. 5. Mixergy Hosted by Andrew Warner, you’d be hard pressed to find a better podcast about entrepreneurship. Each episode focuses on marketing strategies that inspire your vision and give legs to your purpose. There are more than 1,129 interviews with big-name founders and that number continues to grow. Listen and be inspired! 6. Hack the Entrepreneur Released three times a week, this podcast is run by Jon Nastor and focuses on marketing behaviors and habits that ultimately lead to success. This is a particularly great podcast for those short on time as Jon gets straight to the point and leaves the fluff for other podcasts. 7. Copyblogger FM For those looking to improve their content marketing, look no further than this blog. Hosted by a rotating team of experts, this is a great spot for professional writers and even beginners to learn new ways to brush up their skills. Content marketing, copywriting, conversion optimization, and other avenues of marketing are all explored in this podcast. 8. Marketing over Coffee Your two favorite things, right? John J. Wall and Christopher S. Penn decided to combine what marketers love most and record a 20-minute show in their local coffee shop. Casual, conversational, yet truly packed with information, marketers can expect useful information on SEO, social marketing, affiliate marketing, and so much more. Best of all, they even take listener questions. 9. Hack to Start This podcast is particularly inspiring because it focuses on how various people achieved their success and the strategies behind their efforts. Listeners can expect to hear conversations with entrepreneurs, marketers, innovators, hackers, and more as they all share their passion and knowledge of the industry. First, our apologies for adding to the constantly growing list of marketing books, blogs, podcasts and other mediums that you’re trying to keep up with. Second, let us know what you think of our recommendations on LinkedIn with #ingredientsforsuccess. Looking for a partner to help you launch successful products? Contact us today.
Blog category: 
Blog Image: 
Our natural supplement and functional food space is growing rapidly. We are now faced with the same challenges as other booming verticals before us including much more competitive landscape with fiercer competition. Besides managing their teams, one thing great leaders do is stay ahead of the competition. While there are many strategies to do that, one of the easiest, is capturing insights in books authored by billionaires, CEOs, navy SEALs, neuroscientists, and other great leaders. There are dozens upon dozens of books on leadership, but the following is our list of definite must-reads to develop even greater success. 1. Start with Why by Simon Sinek This New York Times Best Seller is authored by motivational speaker, marketing consultant, and author of four books, Simon Sinek. In the first of his series, Sinek makes various points on how humans are influenced by comparing two main behaviors: inspiration and manipulation. He conveys that by inspiring those around you is how leaders ultimately see the most growth and success. This book is so good that you’ll want to read more from Sinek. Luckily, he has written several books that inspire. 2. Find Your Why by Simon Sinek Another one by Sinek, this book inspires readers to rethink everything they do in every avenue of their lives. From personal to business, he offers powerful insight into how to not only be inspired by the work you do, but to also inspire the work of those around you. It’s the second of his four books. 3. Fish by Stephen C. Lundin, Ph. D., Harry Paul, and John Christensen This book addresses today’s work issues with the intention of inspiring individuals to turn their current situation upside down by offering ways to transform any workplace environment with energy, passion, and positivity. The tricks the authors offer in this book will inspire and energize your team as well as rejuvenate your current office culture. 4. Traction by Gino Wickman Do you have a grip on your business or does your business have a grip on you? This book is perfect for the many leaders who may be asking themselves that very question. Gino Wickman addresses all the concerns any current business owner and management team faces, such as inadequate growth, profit woes, and personnel conflict. A must-read for anyone looking for a non-complicated solution to big business problems. 5. The One Thing by Gary Keller This book has made over 350 best seller lists, and for good reason! Leaders and people everywhere are using the concepts in this book to help them live more rewarding lives through strengthening their finances, getting in shape, losing weight, having happier families, and nurturing their marriages. It offers advice on how having fewer distractions and less on your plate leads to a happier life and ultimately personal and financial growth. 6. The ROI of Trust Transparency by Scott Steinford In his book, author Scott Steinford shows us how trust is the ultimate commodity. He breaks down the elements of trust in order to introduce to leaders of any industry that being open and transparent is the key to growing a company. On both an individual and corporate level, he emphasizes the importance of this easy yet, important characteristic of any leader. 7. Radical Candor by Kim Scott A leadership book that offers advice on becoming a better boss and colleague, Scott delivers insight on how to create a better and more effective organization. With years of experience behind her, Scott inspires leaders to build the best teams they can using simple, yet practical tactics. Also available in podcast form. 8. On Fire at Work by Eric Chester A good one if you’re looking to improve your workplace culture. Chester shows readers how engaging employees shouldn’t be the ultimate goal, it should be the starting point. As a renowned leadership expert, Eric Chester delivers amazing advice that leaders in almost every industry can use with their own teams. If you read these books, or have other good ones to add, please share your thoughts and reviews on LinkedIn with #ingredientsforsuccess. Happy reading! Looking for a partner to help you launch successful products? Contact us today.
Blog category: 
Blog Image: 
We know brainstorming is a great process for coming up with new, innovative product concepts in the nutraceutical space. But what if you aren’t able to get the team together in the same room? Luckily, collaboration technology has come a long way in the past few years, and there are now plenty of ways for everyone to stay on the same page and make innovative magic happen. The following are our recommended top 7 online team collaboration tools to keep the entire team engaged and productive as you work through ideas for supplements and functional food products. 1. WebEx This online meeting tool gives everyone on your team the opportunity to meet in one virtual place regardless of their geographic location. Like other conferencing tools, the only thing needed is a computer with internet connection. Team members can share screens while video conferencing or hold webinars for training. Cisco Spark is a messaging service that works well with WebEx. Plans begin at $19/month. 2. Skype Just when you thought Skype was only used for chatting with friends and family, you’ll be happy to know that this easy-to-use messaging application also offers a business version. With a variety of different pricing plans starting at just $5/month, Skype can be used for video or voice calls, as well as email hosting and OneDrive storage. 3. Google Drive Google docs and Google sheets synchronizes files across all devices allowing teams to effortlessly share documents. Multiple users can edit the same document at once, allowing teams to collaborate on the same document in real time. Instead of worrying about losing a team member’s contribution or overwriting important data, each team member gets a different color for editing. You’ll get 15 GB of free space but if you need more, plans begin at $1.99/month. 4. Slack When you want to connect in the digital workplace, Slack is a great way for everyone to participate in real time chats. Documents, pictures and ideas can be shared either as a group or privately with individuals. You can leave a message for a team member if they are not online and you can even search past conversations. This service is free, but can be upgraded for more features. 5. Dropbox This cloud file storage solution is great for keeping everyone on the same page – particularly if the page is huge! It’s a centralized place for storing documents, photos, video files and more for files that are just too big to send over email. Members can get access to a specific folder or the whole file. For up to 1 TB of storage, Dropbox costs $8.25/month. A free trial is available. 6. Confluence Specifically built to improve productivity, members of the team can share and collaborate on documents in one place for easy access, organization and publishing.  Most often used as a software documentation platform to support dev teams, it easily integrates with Jira, a software development ticketing service. More and more teams are beginning to use it for document sharing, as well. 7. ConnectTeam Effortlessly put the business process on a mobile platform with this service. This product enables accountability improvement and puts the breaks on constant email notification. Like the other collaboration tools, it allows teams to work and communicate in in real-time. As you can see, there are many ways for you and your team to stay connected even if everyone is in a different place. The aforementioned platforms are amazing tools that can help support the processes you’ve established to make the most of your collaborative efforts. Although there are many differing tools out there, you may want to streamline your toolset and only use one or two to support the management of your teams. Too many collaborative tools can have the opposite effect on productivity.   By working together with these great, and often free tools, you’ll help everyone stay on track in every single phase of the project life cycle. Happy collaborating! Looking for a partner to help you launch successful products? Contact us today.
Blog category: 
Blog Image: 
You have a stellar idea for a new supplement. Great! What’s driving your strategy? Who would use the product? Athletes? Women? Boomers? All of the above? Every great new product starts with a perceived need in the market. And although “going with your gut” can be a solid course of action, when it comes to launching a large-scale product development effort, we understand it helps to have proof points to back up your intuition. Know Before You Press Go A good place to start is to gain a clear understanding of forecasted financials within the category you are considering launching a product in. Assess if there is real need for an entirely new product with unique positioning, based on category whitespace and directional insights. What are consumers missing from other products in this category? In other words, research, research, research. Amazon reviews for products within your chosen category are an excellent (& free!) research source to use. In fact, there is a lot to be learned from C&A, a company that built a business out of assessing amazon reviews to create products solely around product complaints on Amazon. Close the Gap By following a complete research process that’s clearly driven by your target market’s needs and behaviors, you’ll enjoy greater confidence in both your strategy and outcomes. And your product becomes better poised to: successfully meet current and evolving consumer demand connect with your target buyer’s mindset distinctly stand apart from your competitors’ products. When you intimately understand the “who” on the other side of the shelf, other steps of your process naturally fall into place—from the ingredients you’ll choose to the formulations you’ll create—for faster time to market and a product launch that hits the bullseye. Download this quick and valuable read to make sure you launch a Product with Purpose.
Blog category: 
Blog Image: 
A marketing maestro like yourself is likely often asking - “What’s the story behind our product?” and “What’s the best way to portray this story to our customers?” You could make the best product in the world, but without a resonating story, it may never get the fans —and sales—it deserves. When you market your product based on its specific value to the consumer, you understand a personal connection is made that transcends the physical product. Suddenly it’s about the consumers’ thoughts surrounding the product, how it makes them feel, and what they can do or achieve now that they simply couldn’t before. These days, we understand this “story” aspect is needed for creating products with purpose. As part of this process, you define the core characteristics and behaviors of your target audience, then tailor your story around how a particular product “speaks” to them, solves their very specific needs and supports their personal goals. This could even mean helping them realize a need they didn’t know they had yet. There are proven guidelines that can be followed to craft a stellar story: Include a beginning, middle and end to your brand story Document and stick to logo, typography, and visual style guidelines Define your brand voice and tone Use a slogan Define your mission, vision and brand values Make it personal Check out this example of a powerful storytelling approach—the personal experience of ultra marathoner Steve Foster, and his use of the NEM® product to combat exercise-induced joint pain and stiffness.* Personalizing your product through testimonials—giving it a face and sharing its impact on real people transforms a simple supplement on a shelf into a necessary part of people’s daily lives. In summary, a story with purpose: makes a meaningful, personal connection to the buyer invites customers into a relatable story instead of a sales pitch influences and enhances the perceived value of your product Download this quick and valuable read to make sure you launch a Product with Purpose.
Blog category: 
Blog Image: 
There are many reasons why products fail, including some that may not have anything to do with the actual product. From poor marketing, to an imprudent business strategy, launching a new product can be very costly if not well thought-out. Fortunately, the process to evaluate market demand for supplements and functional foods can be done without spending a ton of money on an expensive market research team. You can get much of the information you need about whether your idea will sink or float simply by “Googleing it.” Yes, seriously. So if you have a “great idea” for a new product, go ahead and open up a new browser to assess the potential demand. Here’s how to make the most of this DIY market research technique. Google Trends This tool allows you to compare trends and search terms. While the numbers are affected by numerous factors, you can gain a deeper understanding of the top search trends at the moment as well as the popularity of developing ones. Even better? All this information is completely free! Google Trends is open for anyone to use and the possibilities are truly endless. Simply go to the dashboard to see trending stories or enter specific topics into the search box. Google Adwords Using Google’s Keyword Planner Tool, you can discover: how many times certain keyword searches are made every month related search terms how much competition is out there and what types of content they are sharing To use the Keyword Planner Tool, you need to have a Google Adwords account, which is free. Simply login and select “Tools” from the top-right menu, then select Keyword Planner. From there you can do a search for new keywords and ad group ideas relevant to your product. Once you’ve looked through the results of your search, you will uncover competition and search amounts, but you’ll also be able to determine how difficult it will be for you to effectively compete in the market. If there are other search terms similar to your supplement or functional food product, you may want to consider those instead of using the main keyword. You’ll still get through to your market, but with less competition. Getting creative with keywords will help you focus your content creation efforts. By filtering the most sought after keywords, you’ll be able to set a goal around ranking for one particular topic. Then you can create and share content that supports this term. If you go the paid advertising route using Google Adwords, doing this keyword research ahead of time will help you save on the cost-per-click aspect when you rollout your advertising campaign. Content Ranking in Google Entering your target search terms in Google will help you determine how your content is ranking among your competition. This is also one quick way to see what type of content ranks highest in Google search results for the important keywords you are targeting. For those simply doing market research, you can see how other supplemental products are ranking on various websites. By looking at the highest searched term (as determined by the above Keyword Planner Tool), you can see what type of content is currently taking the top spots or “ranking.” This information will give you a much better idea of what you’ll be competing against. Keep in mind that if there is a lot of competition, don’t be deterred. High search volume typically means the market is ripe for your product. Get to Googleing These inexpensive or free market research options offer endless benefits to your business. From checking up on your competitors to understanding if your idea has a place in the market at all, utilizing Google as an inexpensive way to evaluate market demand for your new product idea is one of the best places to start. Looking for a partner to help you launch successful products? Contact us today.
Blog category: 
Blog Image: 
When we hear the word “compliance” our minds quickly jump to government oversight, FDA regulations, pushes toward transparency and the like. As you know, these formal aspects of compliance figure strongly into the product development and formulation process for any nutritional supplement. But what about the flip side of compliance … the importance of keeping pace with consumer standards and expectations? In a recent article from Nutritional Outlook, one contributor says it this way, “Consumers expect consistent taste and appearance in their favored products, as well as a continual stream of diversity.” This translates into a few things - staying ahead of consumers, knowing what they need before they do, offering new unique ingredients and the formulations thereof. Essentially what this means for you is the importance of offering differentiated products with unique incomparable market penetration. Government regulations may change with new administrations, but consumer expectations for high quality and efficacy remain constant. To stay ahead (and competitive), ever-growing transparency remains a top priority for the entire product development and delivery process. Speak the same language Transparency between manufacturer and supplier means having honest and open communication throughout the process—speaking the same language. It’s crucial to have: total clarity around purity of ingredients proper certifications, declarations or registrations regarding FDA inspections good manufacturing practices (GMP) compliance. This “transparent relationship” should be status quo with all ingredient suppliers, including long-time suppliers that you have a history with, as well as new ones. When transparency is strong between supplier and manufacturer, it spills over easily to the consumer. Proper labeling and effective marketing flow naturally, surpassing consumer expectations and providing them with clear and compelling reasons to choose your product over the others. And isn’t that the outcome that matters most? Download this quick and valuable read to make sure you launch a Product with Purpose.
Blog category: 
Blog Image: 

Pages

Subscribe to RSS - April Knell's blog