April 9, 2013 (St. Charles, MO) Stratum Nutrition, a Novus International Business focusing on nutrition through functional and specialty ingredients, announces that Novus has been awarded the 2012 North American Frost & Sullivan New Product Innovation Award in prebiotics for PREVIDA®. PREVIDA is offered by Stratum Nutrition as an animal health prebiotic ingredient for supporting a healthy gut environment. This is one of many ingredients being showcased during Pet Food Forum in Shamburg, Illinois April 16-17.
Intended for pet food formulations, PREVIDA is a unique prebiotic comprised of an all-natural, AAFCO defined hemicellulose extract that promotes intestinal health for dogs and cats. The product contains a high level of soluble dietary fiber in the form of specific oligosaccharides, which have been shown to provide compelling digestive health benefits. Studies suggest PREVIDA impacts gut microflora and optimizes immune response leading to healthier, more resilient animals.
“PREVIDA is the first holistic digestive health solution for use in pet foods,” said Ingmar Middelbos, Manager, Pet Market for Stratum Nutrition. “Promoting digestive health and overall well-being in pets has been a focus in the industry for years. PREVIDA offers a comprehensive, all-natural digestive health approach.”